Professional Resources

In-house Design

There are a number of unique challenges and opportunities that creatives face when practicing design in the corporate environment. This online forum offers interviews, essays and case studies specifically created and chosen to inspire and support in-house designers and design team managers. In an effort to end the isolation that many in-house designers experience, readers are urged to reach out and contribute to the discourse.

1—6 of 9 articles

From In-house Design

In-house In-conomics
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by Andy Epstein
Oct 17, 2008(4)
If the economy has you concerned about your in-house future, consider Epstein’s strategy for job stability.

From In-house Design

Can In-house Design Departments Be Respectable?
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by David C. Baker
Aug 08, 2008(19)
Why should in-house designers market themselves? Baker explains the strategic benefits of treating colleagues like the clients they are.

From In-house Design

Step Outside the Inside? Forget It
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by Stef Miller
Jun 18, 2008(24)
A self-described “granola design girl” muses on the benefits of life inside the corporate world and five questions to ask, to see if it’s right for you.

From In-house Design

In-house I.D.
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by Andy Epstein
May 15, 2008(11)
Without an identity, mission, goals and a business plan, in-house groups are destined to remain second-tier design alternatives. Here’s how to avoid that fate.

From In-house Design

Brand Blindness
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by Andy Epstein
May 15, 2008(1)
Don’t get trapped by the tunnel vision that results from being too close to the product, message and culture of your company. Epstein lights the way.

From In-house Design

Centaurs, RoboCop and the X-Men...
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by Andy Epstein
May 15, 2008(5)
With one foot in the creative universe and the other in business, the in-house workplace demands that we be of two minds and spirits. Synergy brings heroic results.